Want to Own Marketing for an Albuquerque Specialty Grocer?

Published on: Oct 2, 2026

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This direct hire role puts one marketer in charge of social media, content, design, events, and a 15,000-member loyalty program for an established international specialty grocer in Albuquerque. You need 3+ years of social media and content experience and a portfolio with real results, but no degree. Frontline Source Group backs its direct hires with a 5-Year Placement Warranty.

Frontline Source Group was founded in Dallas by Bill Kasko in 2004 and recruits nationwide from 32 plus offices. The firm has completed 5,619 plus placements and holds a 98.94% executive retention rate and a 5.0 star Trustpilot rating across 677 plus verified reviews. It has made the Forbes Best Professional Recruiting Firms list 9 years running (2018 to 2026) and ranked #148 on the 2026 Forbes Best Executive Recruiting Firms list. Frontline is also a 9-time ClearlyRated Best of Staffing winner for both Client and Talent satisfaction, a ClearlyRated Diamond Award recipient, an Inc. 5000 honoree, an Expertise.com Best Staffing Agency, and a member of the American Staffing Association (ASA).

What does this Community Marketing Engagement Specialist job in Albuquerque involve?

You would be the creative engine behind a well-loved local grocer's digital presence, events, and community outreach. The job is to tell the story of what makes the store different from big-box retailers, bring new and returning shoppers through the doors, and turn a loyal word-of-mouth following into an engaged community.

Is this a one-person marketing role?

Yes. It is an individual contributor position where you own marketing end to end, from strategy to execution. You will work closely with the Creative Director, the Operations Director, and store leadership, but the content calendar, the posts, the events, and the reporting are yours. For a marketer who wants real ownership and visible results, that is the appeal.

What kind of content will you create?

Daily social posts on Instagram, TikTok, and Facebook covering store activity, new arrivals, events, and behind-the-scenes moments. A big part of it is educational content that gets shoppers curious about foods from other cultures, like a sauce they have never tried and three ways to use it. You will also design flyers, signage, and ads, edit short-form video and reels, and handle Google and Yelp reviews.

Company Profile:

• Established international specialty grocer with decades of history and a strong community presence
• Offers one of the largest selections of international and specialty foods in the Southwest
• Collaborative, close-knit team culture with a passion for quality, service, culture, and community

Community Marketing Engagement Specialist Role:

Social Media and Content

• Manage and grow social media accounts across Instagram, TikTok, Facebook, and additional platforms
• Post daily content showcasing store activity, new arrivals, events, and behind-the-scenes moments
• Build, maintain, and execute strategic content calendars
• Create educational content that inspires customers to try foods from different cultures, including new sauces, flavors, and creative ways to use them
• Create, proof, and schedule posts with accuracy and attention to detail
• Monitor engagement, grow followers, and implement best practices
• Manage and respond to Google and Yelp reviews
• Create ads to attract new customers; experience running paid social campaigns is a plus

Graphic Design and Creative

• Design flyers, posters, ads, in-store signage, social media graphics, and print materials
• Create and edit short-form videos, reels, and motion graphics using Canva, Adobe, or similar tools
• Maintain a consistent brand voice and visual identity across all channels
• Capture the story behind events, products, employees, and community moments through photo and video

Events and Community Engagement

• Plan and execute events, seasonal promotions, and in-store activities
• Research food and cultural trends and turn them into events, promotions, and content
• Create fun, family-friendly activities that bring kids and parents into the store
• Develop community partnerships and position the brand as a community hub
• Craft messaging that reaches new audiences and encourages customers from across the region to visit
• Attend events, including evenings and weekends, to capture photos, video, and interviews

Customer Engagement, Data, and Reporting

• Use a 15,000-member loyalty program to personalize outreach and drive repeat visits
• Help build out customer data capture to better understand who is shopping and where they are coming from
• Use purchase data to create targeted campaigns by product category or region
• Build reporting and KPIs from the ground up to track engagement, foot traffic, and campaign results
• Recommend and test marketing investments with a focus on ROI

Website

• Support website content updates and help identify resources to modernize the site

Additional Expectations

• Collaborate closely with the Creative Director, Operations Director, and store leadership
• Be available for evening and weekend events and promotions

How does the loyalty program and customer data fit into the job?

This is what separates the role from a typical social media job. The grocer already has a 15,000-member loyalty program, and the specialist will use it to personalize outreach and drive repeat visits. You will also help build out customer data capture so the company understands who is shopping and where they are coming from, then use purchase data to target campaigns by product category or region.

Will you build marketing reporting from scratch?

Yes. Reporting and KPIs get built from the ground up to track engagement, foot traffic, and campaign results. You will also recommend and test marketing investments with an eye on ROI. Candidates who can show a before-and-after story with numbers will stand out.

What experience and portfolio does the grocer want?

At least 3 years of social media management and content creation for a business, brand, or organization. A background in food, grocery, or retail is strongly preferred. A degree is not required, but a portfolio is: the grocer wants to see real results, including follower growth, engagement stats, and campaign outcomes.

Which design and video skills matter most?

Strong experience with Canva, Adobe, or similar design platforms, a working knowledge of video editing and motion graphics, and comfort shooting content on a phone. Paid social experience is a plus. Beyond tools, the grocer wants a self-starter who takes ideas from concept to execution, stays organized across many projects, and tracks results.

Community Marketing Engagement Specialist Background Profile:

• 3+ years of experience in social media management and content creation for a business, brand, or organization
• Background in food, grocery, or retail strongly preferred
• Portfolio required showcasing real results, including follower growth, engagement stats, and campaign outcomes
• Strong experience using Canva, Adobe, or similar design platforms
• Working knowledge of video editing and motion graphics
• Comfortable shooting content on a mobile device
• Self-starter who can take ideas from concept to execution independently
• Highly organized with strong project management skills
• Data and metrics-driven, with the ability to track and report results
• Passion for food, culture, and community
• Degree not required

What benefits and schedule come with this direct hire role?

It is a direct hire, full-time position at 40+ hours per week with medical, dental, and vision insurance, paid time off and company holidays, and a 401(k). Expect some evenings and weekends, since events and promotions are part of the job and you will be there capturing photos, video, and interviews.

Features and Benefits:

• Direct hire opportunity with a stable, established company
• Full time, 40+ hours per week
• Medical, dental, and vision insurance
• Paid time off and company holidays
• 401(k)
• Collaborative, people-first work environment with team celebrations and growth opportunities

What happens after you apply through Frontline Source Group?

Every candidate applies through the Frontline Source Group application page. After you apply, you may get a call from Lexi Reed, Frontline's AI recruiter, who conducts phone interviews with applicants to support the recruiting team. A Frontline recruiter then reviews your background and portfolio against what the grocer needs.

Frontline's grocery and retail recruiting is anchored by Mike Cook, better known as Grocery Store Mike, who spent 35+ years in the grocery business before moving into executive search. Candidates who move forward receive interview instructions before meeting the client, and you can browse recent placements to see other roles Frontline has filled.

Why do grocery and retail companies hire marketing talent through Frontline Source Group?

Grocers and retailers come to Frontline for store leadership, multi-unit operations, and the corporate roles that support them, through its grocery and retail executive search practice. Marketing hires run through marketing executive search, where Frontline places everyone from hands-on content and community marketers to CMOs.

What does the 5-Year Placement Warranty mean for an employer?

Most staffing agencies stand behind a direct hire for 90 days. Frontline backs its direct hire placements with a 5-Year Placement Warranty, 20 times longer than that 90-day industry standard guarantee. When one person owns your entire marketing function, a five-year commitment from the search firm matters.

How open is Frontline about what it charges?

Frontline publishes its engagement models on its pricing page, which is rare in this industry. Direct hire is a contingent fee based on first-year base salary, and contract staffing is billed hourly. You can read what clients and candidates say on the testimonials page and see the firm's staffing awards. Employers with an opening can start through the employer request form or the contact page.

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Frequently Asked Questions: Community Marketing Engagement Specialist Job in Albuquerque, NM

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