What Does the Industrial Automation Outside Sales Rep Job Involve?
Published on: Jan 16, 2026
Frontline Source Group is recruiting a direct hire Outside Sales Representative in Lakewood, Colorado, selling industrial automation and LV and MV control products to OEMs, UL508A panel shops, system integrators, and distributors. The role requires 10 or more years of industrial controls sales and established territory relationships. Every direct hire is backed by the 5-Year Placement Warranty. Frontline Source Group has completed 5,619 plus placements with a 98.94% executive placement retention rate and holds a 5.0-star Trustpilot rating across 683 plus verified reviews.
Frontline Source Group is a Forbes Best Professional Recruiting Firm for 9 consecutive years (2018 to 2026), Forbes Best Executive Recruiting Firms #148 (2026), a 9-time ClearlyRated Best of Staffing winner for both Client and Talent satisfaction, a ClearlyRated Diamond Award recipient, an Inc. 5000 honoree, and an Expertise.com Best Staffing Agency. The firm is a member of the American Staffing Association (ASA). Founded in Dallas in 2004, Frontline operates 32 plus offices nationwide, including the Denver office that serves Lakewood and employers across Colorado.
What is the Outside Sales Representative role in Lakewood, CO?
This is a direct hire, full-time Outside Sales Representative position for a highly experienced industrial automation sales professional with established territory relationships. The Outside Sales Representative owns a defined territory and is responsible for sales, marketing, and technical support across OEM, distribution, engineering, and consulting customers. The position is designed for a senior-level professional who excels in relationship-driven, consultative selling, not transactional or entry-level sales.
What kind of company is hiring this Outside Sales Representative?
- Known for technical depth, a customer-focused approach, and long-term relationships.
- Fast-paced, performance-driven environment built around collaboration, growth, and solution-based selling.
What are the responsibilities of this Outside Sales Representative position?
The role's responsibilities fall into three areas: territory hunting and revenue growth, customer and channel relationships, and strategic planning.
How does the Outside Sales Representative drive new business in the territory?
- Actively call on targeted accounts including OEMs, panel shops, system integrators, UL508A shops, and distributor partners.
- Drive new business by strategically targeting direct competitors and high-impact market segments while avoiding restricted organizations as directed.
- Consistently achieve revenue growth through proactive selling, account development, and solution-based sales execution.
How does the role manage customer and channel relationships?
- Develop and sustain long-term relationships with channel partners and key customers within the territory.
- Maintain strong communication between customers, internal marketing teams, and factory personnel to support new business, technical assistance, and project execution.
- Create customer-tailored solutions through collaboration across engineering, operations, and sales.
What strategic planning does the role support?
- Lead internal efforts to respond effectively to unique business opportunities.
- Participate in strategic planning and territory growth initiatives, supporting leadership in target setting and market expansion.
What qualifications does the Outside Sales Representative role require?
The company is looking for a senior industrial controls sales professional who is already performing in a similar role. The profile is broken out below.
What sales experience and product expertise are required?
- 10 or more years of outside sales, marketing, or business development experience within industrial controls, safety automation, or related automation products.
- Proven expertise with LV and MV control products, including circuit breakers, switchgear, transformers, enclosures, and associated hardware.
- Established customer relationships and active accounts within the assigned territory.
- Experience selling to OEMs, system integrators, UL508A panel shops, distributors, contractors, consultants, and EPC organizations.
- A track record of succeeding in competitive markets.
What education is preferred?
Bachelor's degree in Engineering, Business, or a related field (preferred).
What are the features and benefits of this Outside Sales Representative position?
- Competitive base salary with performance-based incentive plan
- Comprehensive medical, dental, and vision coverage
- Paid time off and company holidays
- Strong leadership support and collaborative sales culture
- Entrepreneurial, partnership-driven environment
- Opportunity to work with complex industrial systems and top-tier customers
- Long-term career growth within a technically focused organization
Compensation details are shared during the screening call.
How do you apply for the Outside Sales Representative job in Lakewood, CO?
You can apply for this Outside Sales Representative position through our secure application process at frontlinesourcegroup.com/how-to-apply.html. A Frontline Source Group recruiter reviews every application, conducts a confidential screening call covering your territory, product lines, and customer relationships, and presents qualified candidates to the hiring company. Review Frontline interview instructions to prepare. This is an Equal Opportunity Employer. All meetings are by scheduled appointment.
Who is Frontline Source Group and why work with our technical sales recruiting team?
Frontline Source Group is a nationwide professional staffing and executive search firm founded in Dallas in 2004, now operating 32 plus offices. Its engineering and technical recruiting practice places engineers, technical sales professionals, and operations leaders with industrial, automation, and manufacturing employers across Colorado and nationwide. Sales searches are supported by Founder, President, and CEO Bill Kasko, whose executive search specialties include Sales and Energy, the same buyers, channels, and industrial markets this role sells into.
What makes Frontline Source Group different from other Denver staffing agencies?
Three things set us apart. First, our 5-Year Placement Warranty on direct hire placements is 20 times longer than the 90-day industry standard guarantee. Second, our 98.94% executive placement retention rate substantially exceeds the industry average of roughly 70 percent. Third, we operate with transparent, published pricing, which is rare in staffing, so employers know the engagement model up front at frontlinesourcegroup.com/pricing.html.
How do industrial companies hire technical sales talent through Frontline Source Group?
Employers can submit a confidential hiring request at frontlinesourcegroup.com/employer-request-form.html. Our recruiters build a shortlist of outside sales representatives, territory managers, and applications engineers matched to your product lines, channel strategy, and territory, and every direct hire is backed by our 5-Year Placement Warranty, detailed at frontlinesourcegroup.com/5year-placement-guarantee.html.
Where is Frontline Source Group's Denver office?
Frontline Source Group's Denver office recruits for this Lakewood position and serves employers across the Denver metro and Colorado. All meetings are by scheduled appointment.
Frontline Source Group, Denver Staffing Agency
1512 Larimer Street, Suite 750
Denver, CO 80202
Phone: (720) 855-7000
Email: denver.staffing@frtline.com
Hours: Monday through Thursday, 8:00 AM to 6:00 PM, and Friday, 8:00 AM to 5:00 PM
Frontline Source Group Corporate Headquarters
901 Main Street, Suite 4650
Dallas, TX 75202
Phone: (214) 760-7700
Visit the Denver staffing agency page for directions and local services.
Frequently Asked Questions: Outside Sales Representative Job in Lakewood, CO
Where is this Outside Sales Representative job located?
This Outside Sales Representative job is based in Lakewood, Colorado, in the Denver metro area, and covers a defined territory. Territory boundaries are confirmed during the screening call.
Is the Outside Sales Representative position direct hire?
Yes. This is a direct hire, full-time Outside Sales Representative position, and as a direct hire placement it is backed by the Frontline Source Group 5-Year Placement Warranty.
What products does this Outside Sales Representative sell?
The role sells industrial automation and control products, including LV and MV control products such as circuit breakers, switchgear, transformers, enclosures, and associated hardware.
Who are the customers for this territory sales role?
The Outside Sales Representative calls on OEMs, panel shops, system integrators, UL508A shops, distributor partners, contractors, consultants, and EPC organizations, providing sales, marketing, and technical support across OEM, distribution, engineering, and consulting customers.
How much experience does the Outside Sales Representative role require?
The role requires 10 or more years of outside sales, marketing, or business development experience within industrial controls, safety automation, or related automation products. It is a senior-level, relationship-driven role, not a transactional or entry-level sales position.
Do I need existing customer relationships in Colorado?
Yes. Established customer relationships and active accounts within the assigned territory are required, along with a track record of succeeding in competitive markets.
Is an engineering degree required for this sales role?
A bachelor's degree in Engineering, Business, or a related field is preferred but not listed as required. Deep product expertise with LV and MV control products and industrial automation is essential.
How is the Outside Sales Representative paid?
Compensation includes a competitive base salary with a performance-based incentive plan, plus comprehensive medical, dental, and vision coverage and paid time off and company holidays. Compensation details are shared during the screening call.
Where is Frontline Source Group's Denver office?
Frontline Source Group, Denver Staffing Agency is located at 1512 Larimer Street, Suite 750, Denver, CO 80202, and serves Lakewood and employers across Colorado. The office phone is (720) 855-7000 and the email is denver.staffing@frtline.com. Frontline Source Group's corporate headquarters is at 901 Main Street, Suite 4650, Dallas, TX 75202, (214) 760-7700. All meetings are by scheduled appointment.
How do I apply for the Outside Sales Representative job in Lakewood, CO?
Apply through Frontline Source Group's secure application process at frontlinesourcegroup.com/how-to-apply.html. A Frontline recruiter reviews every application and follows up with qualified candidates to schedule a confidential screening call.
What is the 5-Year Placement Warranty?
The 5-Year Placement Warranty is Frontline Source Group's commitment on every direct hire placement. It runs 20 times longer than the 90-day guarantee that is standard across the staffing industry. Details are at frontlinesourcegroup.com/5year-placement-guarantee.html.
How can industrial companies hire technical sales talent through Frontline Source Group?
Employers can submit a hiring request at frontlinesourcegroup.com/employer-request-form.html, explore engineering and technical recruiting at frontlinesourcegroup.com/engineering.html, or review published pricing at frontlinesourcegroup.com/pricing.html. Every direct hire is backed by the 5-Year Placement Warranty.
